4 Easiest Ways to Optimize Your Mobile App for Higher Search Engine Ranking

Since Google has declared that the more searches come from mobile than the desktop, the competition in mobile app market has increased. As a result, search engine optimization for mobile apps has become crucial for app owners to make their apps get found easily over the internet.

If you are planning to embrace mobile app development or already have your business app in place, then this article is for you. It will help you learn the best practices of mobile app optimization to boost your app ranking on search engine result pages which ultimately help you achieve more downloads.

Optimize your in-app content.

Launched way back in 2013, Google's app indexing made it possible for mobile apps to be seen in Google search, taking visitors directly to the apps in their respective app stores.

It means, the content in your app needs to be high quality and properly optimized to ensure your app appears on the top position in search engines. Google bot ensure to travel deep into your app find content copies relevant to the users' queries. Thus, make sure to include the content which is most relevant for the people whom will use your app. Also, ensure to optimize that content using right search queries (keywords) in it.

Optimize your app's title and description.

If you want to boost your mobile app ranking, you must look at your app's title and description seriously. Here I would like to tell you how to optimize your app title and description effectively.

Title - It's so simple. First, find the keyword with heaviest search traffic on the Google. Create an impactful title while incorporating that keyword in it.

Description – Here also you need to include your prime keywords in your description, but make sure your description should target your customer base rather than the search engine. It should appear as a call to action for your potential audience. Explain what your app does in a precise manner, list the unique advantages and benefits it offers, and use persuasive language that compels your customers to download your app.

Create a powerful landing page for your mobile app.

Mobile app development has now become crucial for every small to large business in order to serve customers better and survive in the competition. But it can only be achieved if your app reaches the maximum number of target customers. Creating a landing page for your app, provide you with the opportunity to drive more traffic to your app. It helps you take your customers to the app store where they can download your app.

To get more traffic, you need to optimize your mobile app landing page properly. In this regards, you can follow some traditional SEO techniques such as using keywords in your title, description, content and headings. Write optimized meta description along with providing images with the alt tag.

If you want to add more value, you can use LSI (Latent Semantic Indexing) keywords in your mobile app and it's landing page. These keywords help search engines discover what you page is all about more effectively.

Ensure to Perform ASO (App Store Optimization).

It's a combination of traditional SEO and ASO that help improving mobile app store search ranking. The descriptive content you submit with the app is important when submitting your app to the app store.

Consider these 6 steps to optimize your app effectively for both the Google play store and Apple App store.

1. Make your title descriptive.

2. Utilize your prime keywords wisely.

3. Write a compelling app description.

4. Choose the right category.

5. Create an eye-catchy and engaging app icon.

6. Get some positive reviews.

The platforms i.e. Google play and Apple App Store where mobile apps are published are already so popular. Taking the above-described tactics in account, you can surely improve the chances of your app to outrank your competitors.