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Increasing Brand Presence amid COVID19 through Digital Marketing

Our world is facing an outbreak never seen before. Although the coronavirus spread is dangerous, the hope is still their remain on the horizon.

COVID-19 has affected countries, their businesses, and their economy in the worst way ever. The grocery boards are empty, and the restaurants are turning into a ghost time.

As a business owner, you can find ways to protect your business in the coronavirus epidemic.

This is what this blog will tell you today. We are going to discuss digital marketing ideas that will help your organization and brand to increase your online presence amid pandemic.

Utilizing social media strategically for reaching to the target audience: Everyone is trying, dealing with coronavirus outbreaks in different ways. No matter whether the test is positive or negative, we all have to be cautious. We all are home quarantine with our family—no meetups with friends or restaurant food. As per the Statista, in 2019, an estimated 2.95 billion people were using social media worldwide, a number projected to increase to almost 3.43 billion in 2023.

This is the right time to show sympathy to others and help them in whatever you can do. Time is highly crucial, which is why you do not need to act blunt all the time. But if you work smart, this is an excellent opportunity to build a good reputation for your brand.

Be Discoverable during the tough time:

This is a time where more people are online. Search traffic has been increasing from the past few weeks, and it will continue to grow in the upcoming time. Everyone is using their laptops, smartphones, and so on. People are looking for ways to entertain and pass their time. As per the Statista 2020, 52% of the web traffic across the globe is mobile.

Anything online will now get immense traction. This is not the time when you can hide online. You have to utilize search engine optimization strategies to reach the top in Google search result pages. For strategizing better, you can go with the company who offers best digital marketing services in USA and across the globe.

Going with PPC can be a smarter move:

Well, everyone is busy using their smartphones, and there is no right time other than this to use the PPC as marketing. The cost per click is low these days. This means that you will use your budget in the best possible way. It is the best way to go ahead from your competitors with the best PPC marketing plan. As per Google, Businesses make an average of $2 in income for every $1 they spend in Google Ads.

Get ready for a bounce:

Sooner or later, this coronavirus outbreak will be over. We all know this. And when that happens, the consumers will once again start with their spending habits and this time even more. SEO is a long term strategy, and to use it efficiently, and you have to start strategizing from now for getting the best results later. It will be a part of people’s lives then if you do something now.

Special offer for specific situations

You have an excellent opportunity to show support by offering discounts to your customers. For example, Amazon is providing free audiobooks to children who are at home. Ahrefs offered its blogging for a business course for free. Udemy is offering free classes at these critical times.

Think about what you can give to your customers for free or at this time. Finish your digital to-do list:

Now when you are not coming to the office or meeting any person, your program is free. This is free time to eliminate all half-finished or incomplete digital ideas that have never been noticed.

It is the best time to finish up your unfinished marketing campaigns and start strategizing for next year. Make a robust marketing plan and make sure that your customers can get what they are looking for. You can go with hiring a digital marketing agency for that.

Summing up:

No matter you are a well-established enterprise or a startup, it is the time when you can show the people that you are a brand that can serve even in this tough time too.

Undoubtedly, this pandemic is temporary. But whatever you do at this time will be remembered by your customers for a long time. Make sure you leave a good impression on your customers.

We, Panacea Infotech is leading digital marketing company having an experience of more than 17 years in this particular domain. Our digital marketing professionals can guide you throughout so that you can achieve your business goal online.

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